POSTED ON FORBES: Combating Apathy: 5 Ways To Motivate Prospects To Take Action
While clearly communicating the benefits of a product or service is crucial, it is no longer enough to merely list these advantages in...
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cdeon8
- Dec 5, 2023
- 3 min
Are You Disruptive, Evolutionary, or Revolutionary? If So, Should You Survey Potential Customers?
How much you need to dig and how much you should rely on your customer research depends on the level of innovation your product offers. I...
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cdeon8
- Dec 5, 2023
- 2 min
Positioning & Differentiation
Determining your position is the first part of building your brand. It’s the “logical” part rather than "emotional" part of your brand....
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