Projects
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need the role of a CMO, but not in a full-time capacity.
Key Fractional CMO Responsibilities
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Developing your marketing strategy, positioning, and messaging
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Co-creating and monitoring your go-to-market strategy
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Creating and managing processes
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Developing your branding strategy
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Solving your marketing and growth challenges
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Hiring and scaling a marketing team (if needed)
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Spearheading your advertising and marketing efforts
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Providing a direction that aligns with your company goals
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Overseeing and reporting on objectives, implementation, and metrics
Examples of Projects I have assisted with:
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Managing the in-house or fractional marketing team
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Create KPI reporting system
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Build a marketing strategy (for internal use and for investors)
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Build Marketing Decks for investors
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Sounding board (listen to CEO/Founder ideas and help direct the implementation)
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In-depth marketing research
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Ai Marketing tactical implementation
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Channel decisions
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Go-to-market strategy (and implementation)
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Present to investors as part of a start-up’s marketing team